Connecting social media with spreadsheets can be a useful tool for tracking and analyzing the performance of social media campaigns. Spreadsheets allow marketers to store key metrics, such as likes, shares, reach, and engagement, in one central place, making it easy to visualize trends over time and compare campaigns against one another. By connecting social media accounts with spreadsheets, marketers can quickly and easily access the data they need in order to make informed decisions about their social media marketing strategies.